Marketing Basics

Servant leadership is a style based on the desire to serve and give to your community. By putting the needs of others first, you empower people to perform at their best.

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Course curriculum

1. Meet your classmates
2. Meet your course coordinator
3. How to use this course
4. Before we begin...
5. Course handbook
6. Course calendar
7. Test your learning
8. Orientation module download
1. Lesson 1 : Workshop Objectives
2. Lesson 2: Action Plan
3. Lesson 3 : Evaluation Form
1. Lesson 1 : What is a Market?
2. Lesson 2 : Marketing is Not Selling
3. Lesson 3 : Understanding Customer Needs
4. Lesson 4 : Defining Your Product or Service
1. Lesson 1 : Direct Marketing
2. Lesson 2 : Active Marketing
3. Lesson 3 : Incoming Marketing
4. Lesson 4 : Outgoing Marketing
1. Lesson 1 : Guerrilla Marketing
2. Lesson 2 : B2B Marketing
3. Lesson 3 : B2C Marketing
4. Lesson 4 : Promotional Marketing
1. Lesson 1 : Product
2. Lesson 2 : Price
3. Lesson 3 : Promotion
4. Lesson 4 : Place
1. Lesson 1 : The Marketing Pitch
2. Lesson 2 : Sell Value, Not the Price
3. Lesson 3 : Fun and Entertaining is Powerful
4. Lesson 4 : Choosing the Right Media
1. Lesson 1 : Give Your Customers a Voice
2. Lesson 2 : It’s Not About You, It’s About Them
3. Lesson 3 : Every Interaction Counts
4. Lesson 4 : Answer Questions Honestly
1. Lesson 1 : Brand Switching
2. Lesson 2 : Repeat Purchases
3. Lesson 3 : Brand Loyalty
4. Lesson 4 : Inform and Educate
1. Lesson 1 : Awareness
2. Lesson 2 : Interest
3. Lesson 3 : Desire
4. Lesson 4 : Action
1. Lesson 1 : Not Taking Social Media Seriously
2. Lesson 2 : Not Having a USP
3. Lesson 3 : Cross Cultural and International Translations
4. Lesson 4 : Not Building a Relationship
1. Lesson 1 : Not Having a Plan
2. Lesson 2 : Aiming at Everyone
3. Lesson 3 : Not Tracking Metrics
4. Lesson 4 : Not Listening to Your Customers
1. Lesson 1 : Words from the Wise

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Marketing Basics

Course curriculum

Orientation Module : Getting Started

Module 1 : Getting Started

Module 2 : What is Marketing?

Module 3 : Common Marketing Types (I)

Module 4 : Guerrilla Marketing

Module 5 : The Marketing Mix

Module 6 : Communicating the Right Way

Module 7 : Customer Communications

Module 8 : Marketing Goals

Module 9 : The Marketing Funnel

Module 10 : Marketing Mistakes (I)

Module 11 : Marketing Mistakes (II)

Module 12 : Wrapping Up

About this course

Discover your potential, starting today